Reed Paget

One Earth Innovation
Year founded: 
United Kingdom

One Earth Innovation develops a new generation of sustainable products that balance the needs of people with the natural resources of the planet.

Focus: Environmental Sustainability
Geographic Area of Impact: Global
Model: Social Business
Percentage Earned Revenue: 100%
Recognition: Schwab Fellow of the World Economic Forum; SEOY, United Kingdom, 2007

As a result of global population growth and rising standards of living, unprecedented levels of human consumption are depleting scarce environmental resources and putting civilization at risk. To help address this growing problem, One Earth Innovation was established to create a new generation of sustainable products that balance the needs of people with the planet's natural resources.

Innovation and Activities
One Earth Innovation focuses on leveraging the power of business to address the most ecologically challenged areas of the economy.

It is currently developing a low-energy kettle and washing machine, a low-water shower, a food preservation container, a home composting unit and a recyclable bottle cap. To encourage individuals to adopt greener lifestyles, One Earth Innovation uses various marketing tools to influence a sustainable change in consumer behaviour.

The Entrepreneur
Reed Paget is an eco-entrepreneur who successfully develops and markets green consumer goods. He founded Ecocap, which patented a more recyclable bottle cap design, and founded Belu Water, the UK’s most eco-friendly bottled water brand. Belu is the world’s first carbon-neutral bottled water, the first in Europe to use compostable bottles made from corn, the first to promote PVC-free bottle caps and the first to commit 100% of profits to clean water projects.

Paget completed university education in communications, then spent more than a decade working as a journalist. Along with producing television news in New York, he directed the award-winning documentary Amerikan Passport, which was filmed in 11 war zones and included the military crackdown in Tiananmen Square and SCUD missiles landing in Tel Aviv. From 2007 to 2010, the UK Cabinet Office appointed Paget a Social Enterprise Ambassador.