Adriana started her entrepreneur journey in São Paulo in 2002 by creating with a friend a fair for Black entrepreneurs, which has since become a major cultural and economic success reuniting annually over 700 exhibitors, 50,000 visitors and a revenue flow of around $800,000 in entrepreneurs’
sales. She has also founded Festival Feira Preta, the largest event on Black culture in Latin America and an equal opportunity
space to showcase and celebrate Afro-contemporary trends in the arts and the creative economy. Barbosa has studies in
management of cultural events from the University of São Paulo, and specializations in Women’s Leadership from Getulio Vargas
Foundation and Santa Clara University. Inspired by her family, Barbosa has fought racism and prejudice, building extraordinary
resilience. She has become a reference of Black entrepreneurship in Latin America, recognized in 2017 in Most Influential People
of African Descent (UN/MIPAD) and among the 50 most influential Black people under 40 by the Obama Foundation. Adriana has
been an Ashoka Fellow since 2018.
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- Areas of Impact
- Latin America
Feira Preta, currently PretaHub, is now so much more than an event. It has become a platform for boosting black entrepreneurship, offering training courses and exchanges of experience between entrepreneurs. PretaHub acts as an accelerator and incubator of Black initiatives, mapping its business ecosystem, promoting professionalization through technical and creative education of entrepreneurs, articulating this segment of the economy, and opening commercial channels in the country and across Latin America. Furthermore, it addresses structural racism and gender disparities to promote entrepreneurship based on opportunities. It is an integral part of a larger structural process of social inclusion of the Black population in an entrepreneurship environment that needs to be more balanced in its opportunities and financial access, from the creation point through production chains, to distribution channels and consumption. Approximately 56% of Brazilians are from African or of mixed-race origin, which represents a population of 110 million. Despite the significant scale, the Black population is still considered a niche market and its economy is severely underrepresented. The country has approximately 14 million Black entrepreneurs, of which 82% are not registered in the formal economy. They face structural blocks accessing professional education, financial resources, value chains and support networks.