Ariel Zylbersztejn is a film maker and social entrepreneur. At 24-years-old, Ariel founded Cinepop, a company providing free access to films for urban and rural families in Mexico. Ariel has spoken at several conferences about social entrepreneurism including the Columbia University’s Social Entrepreneurship Conference. Ariel has been recognized as the Founder of the Most Innovative Company of the Year by Michael Dell, Social Entrepreneur of the Year by the Schwab Foundation and his company was named the Most Innovative Company in Mexico. After studying mass communication and film, Ariel has produced several short films and attended over 70 film festivals including the Cannes Film Festival.
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- For-profit Social Enterprise
- Media, Entertainment and Information; Arts and Culture
- Areas of Impact
- Latin America, Mexico
Cinepop has developed a free entertainment and educational platform that allows governments, businesses and low-income communities to create economic and social development opportunities that can increase quality-of-life and raise family incomes.
Each week, Cinepop gathers thousands of people in urban and sub-urban communities throughout Mexico to view free outdoor movies on giant screens. These large gatherings, supported by corporations, create a family environment where parents, children, grandparents and grandchildren can spend time together. It is also an opportunity for companies to interact with a large target audience and promote their brands.
The movie screenings are also an occasion to promote social programmes on health, environment, diet, employment, microcredit and other topics. To date, Cinepop movie screenings have been viewed by about 21 million people in more than 2,050 Mexican municipalities.