Asher Hasan was born in the UK and spent many formative years in Pakistan. Relocating from the UK to South Asia, he grew acutely aware of how Pakistan's low-income population lacked access to quality healthcare and socioeconomic opportunities, as well as the entrenched inequity in South Asia’s health systems. In 2007, Asher founded NAYA JEEVAN ('new life'), a health and wellness plan for the marginalized which has since scaled to profitability. This was followed in 2015 with the launch of doctHERs, a digital health platform that matches the underutilized capacity of female doctors (who otherwise would be excluded from the health workforce) to the unmet needs of health seekers.
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- Naya Jeevan
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- For-profit Social Enterprise
- Sustainable Development; Gender Parity
- Areas of Impact
- South Asia, Pakistan
Naya Jeevan (which means “new life” in Hindi/Urdu) rejuvenates people in underserved communities via corporate value chains (smallholder suppliers, distributors, SME retailers, micro-retailers, informal workers, etc.) by providing them with access to high-quality, affordable healthcare in an ecosystem of socioeconomic opportunity. Naya Jeevan gives its members cashless access to over 600 healthcare venues across Pakistan (hospitals, clinics, labs, pharmacies, etc.) as part of a nationwide health insurance programme. Naya Jeevan incubated and spun off doctHERs in 2015; doctHERs is a digital health platform that matches the underutilized capacity of a nationwide network of women doctors (who are otherwise excluded from the health workforce) with the unmet needs of health seekers. It is currently servicing over 40,000 people linked to Unilever's value chain.