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Ashifi Gogo

Ashifi Gogo Founded Sproxil in 2009 and currently serves as the company’s Chief Executive Officer. Sproxil uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programmes globally. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and has the ability to offer services in over 100 countries worldwide. Sproxil was named the world’s most innovative company in healthcare by Fast Company and the seventh most innovative worldwide. Ashifi was named to Fortune’s 40 under 40 list and Fast Company’s 1000 most creative people. Ashifi holds a PhD in Engineering and is Dartmouth’s first-ever PhD Innovation Fellow. He teaches New Business Ventures Technology Management at Columbia University.

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For-profit Social Enterprise
Information Technology; Innovation; Illicit Economy
Areas of Impact
North America, Africa, Tanzania, Mali


Sproxil has developed a Mobile Product Authentication™ (MPA™) solution that enables consumers to verify that the pharmaceutical product they are buying is genuine. Consumers use a scratch card, similar to those used to replenish cellular talk time, to reveal a one-time-use code on pharmaceutical products. They then send the code via SMS to a “911 for fake drugs” number that is identical on all cellular networks within a country. A response, dispatched immediately from Sproxil’s servers, indicates whether the drug is real or fake. If a fake product is found, consumers are given a hotline number to call and report it.

In addition to pharmaceutical products, Sproxil protects products across multiple industries, including automotive parts, beauty and personal care, agrochemicals, and fast-moving consumer goods. These and many other industries are significantly impacted by counterfeiting and consumers are put in danger when using knock-off versions of real products.

Sproxil’s simple, efficient, and cost-effective method capitalizes on technologies that are readily accessible and easily understood by all levels of society – mobile phones and scratch cards. Sproxil has set up Africa’s first national, mobile-based anti-counterfeit service in Nigeria and has already sold millions of anti-counterfeit labels.