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Chuck Slaughter

Chuck Slaughter Founded Living Goods in 2007 which is building the ‘Uber of health delivery’ for the poor enabling more than 5 million people in Africa to call for life-saving care delivered to their doors. Living Goods’ networks of ‘Avon-like’ health entrepreneurs go door-to-door teaching families how to improve their health and selling life-changing products, like treatments for malaria and diarrhoea, fortified foods, clean cook stoves, and solar lights. The model is reducing child mortality by over 25% at an annual cost of under $2 per person. He founded TravelSmith, a leading travel wear company, and grew it to over $100 million in catalogue and online sales. In affiliation with Golden Gate Capital he also participated in the acquisition and turnaround of major consumer brands with combined sales over $2 billion. He also received an Ernst and Young Entrepreneur of the Year Award, a Skoll Award for Social Entrepreneurship, and is a World Economic Forum Social Entrepreneur of the Year.

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Living Goods
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Hybrid Social Enterprise
Global Health; Healthcare Delivery; Entrepreneurship
Areas of Impact
North America, Africa, Uganda, Zambia, Myanmar, Kenya

Living Goods

Living Goods seeks to reinvent how the poor access vital goods and services, leading to significant gains in the health and wealth of families living in poverty. Living Goods empowers networks of microentrepreneurs who go door-to-door teaching families how to improve their health and wealth while selling life-changing products like simple treatments for malaria and diarrhoea, fortified foods, safe delivery kits for pregnant mothers, clean cook stoves, and solar lights.

Living Goods is also a powerful engine for economic development, improving livelihoods by providing microentrepreneurs with a reliable source of income, keeping wage earners healthy and productive, and giving low-income families access to affordable products. By combining the best microfinance, franchising, direct selling and public health practices, Living Goods is creating a fully sustainable system to improve the health, wealth, and productivity of the world’s poor.

Living Goods franchises its brand and business model to microentrepreneurs who work as independent agents, or franchisees. Living Goods earns income by selling products wholesale to its agents with a modest margin. Agents receive health and business training, financing, and a “Business in a Bag”, including uniforms, signage, and basic health and business tools. Living Goods supports its agents from branch-warehouses, each within walking distance of 30-150 agents. Agents serve their clients via door-to-door visits, home-based stores, community meetings, weekly markets, and by using mobile phones to offer an on-call service for clients in need of prompt treatment or product delivery. They also register pregnant women, provide free pregnancy and infant check-ups, make referrals to public health centres, and track basic health records on their clients. Field staff carefully monitor and mentor agents on a monthly basis.


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