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Javier Goyeneche

Born in Madrid, Javier studied in Spain, London and Paris, while also taking part in top international equestrian competitions. He received his degree in Business Administration from the European Business School and continued with post-graduate work in International Marketing Strategies at Northwestern University in Chicago. In 1995, he founded Fun & Basics, specializing in contemporary fashion handbags and accessories. Within 10 years, Javier grew the business to 350 points of sale and 70 branded retail stores. His accomplishments were recognized by the industry when he was awarded Best Young Entrepreneur of Madrid in 2005.
Javier gradually grew frustrated with the amount of waste he saw being produced by the fashion industry. He embarked on a mission to create an entirely new concept that would combine his design sensibility and understanding of the fashion consumer with the latest in recycled materials. In 2013 he launched ECOALF, named after his sons Alfredo and Alvaro.
Under his leadership, the company has grown steadily and now produces a full lifestyle collection of outerwear, swimwear, casual apparel, shoes and accessories. Javier has strategically expanded ECOALF’s distribution to include many of the world’s most prestigious department stores and specialty retailers. In 2013, he oversaw the opening of an integrated ECOALF concept store, showroom and office in Madrid. Most recently Ecoalf has made collaborations with companies like Apple, Swatch , Coolhunting , Coca- Cola and Will-i-am , Barneys NY and opened a the first international stores in Berlin and Amsterdam. Ecoalf has been certified B Corp, recognized not only to be better in the world but for the world.

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For-profit Social Enterprise
Areas of Impact
Europe, Spain


Ecoalf is a sustainable fashion brand that develops fabrics from recycled materials. In partnership with specialist manufacturers around the world, it transforms discarded fishing nets, PET plastic bottles, used tires, coffee, and post-industrial cotton and wool into high-quality yarns and components for clothing, accessories and footwear. The brand has collaborated with Apple, Swatch, Coca-Cola, and Barneys New York. Realizing the need for innovation in recycled products, Ecoalf manages the full process in the supply chain, from waste collection to recycling technologies, manufacture, design, and retail. Its flagship store in Berlin is built entirely of recyclable and sustainable materials. The Ecoalf Foundation launched the Upcycle the Oceans initiative to work with fishermen to collect and recycle waste from the ocean. This waste is then recycled into fashion products sold by Ecoalf. 


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