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Patrick Struebi

Patrick Struebi is a social entrepreneur, thought leader, and founder and Chief Executive Officer of Fairtrasa, a pioneering social enterprise that lifts marginalized small-scale farmers out of poverty. Patrick founded Fairtrasa in Mexico after a personal epiphany inspired him to leave a successful corporate career in Switzerland and devote himself to impactful business. He has since grown the company into a global group, impacting over 56,000 direct beneficiaries.

Patrick is also the co-founder of Blooom, an AgTech Platform with the goal of lifting 1 million farmer our of poverty by 2025.

For his work with Fairtrasa, Patrick has been selected an Ashoka Fellow, an Endeavor Entrepreneur, a Yale World Fellow, and has been named Social Entrepreneur of the Year by the Schwab Foundation, the abc* Foundation, Univision, and Visionaris. He is and Adjunct Professor and Gabelli Fellow at the Gabelli School of Business at Fordham University, and a member of the Clinton Global Initiative.

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For-profit Social Enterprise
Agriculture, Food and Beverage; Sustainable Development; Information Technology
Areas of Impact
Europe, Latin America, South Asia, Bangladesh, Dominican Republic, Mexico, India, Nepal, Netherlands, Peru


Fairtrasa is a social enterprise that lifts small-scale farmers out of poverty by selling healthy, organic and fair trade produce to international markets at fair prices.

Fairtrasa's innovation is its pioneering three-tier farmer development model where marginalized, evolving and developed farmers all receive tailored training. They learn organic farming techniques, how to increase yields, and how to improve fruit quality to meet international standards. Fairtrasa provides access to capital investments to buy fertilizer and farm equipment and offers logistical support from harvest to packing and shipping. In addition, Fairtrasa helps farmers obtain export certifications and sell their goods through Fairtrasa's global sales network.

Fairtrasa has scaled its development model across Latin America to reach over 40,000 farmers and their families. Fairtrasa is today implementing a suite of technologies (agtech/fintech) to systemically grow its unique development model to reach 1 million farmers in the next 5 years.


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