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Reed Paget

Reed Paget is an eco-entrepreneur who successfully develops and markets green consumer goods. He founded Ecocap, which patented a more recyclable bottle cap design, and founded Belu Water, the UK’s most eco-friendly bottled water brand. Belu is the world’s first carbon-neutral bottled water, the first in Europe to use compostable bottles made from corn, the first to promote PVC-free bottle caps and the first to commit 100% of profits to clean water projects. Reed completed university education in communications, then spent more than a decade working as a journalist. Along with producing television news in New York, he directed the award-winning documentary Amerikan Passport, which was filmed in 11 war zones and included the military crackdown in Tiananmen Square and SCUD missiles landing in Tel Aviv.

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One Earth Innovation
For-profit Social Enterprise
Sustainable Development
United Kingdom
Areas of Impact

One Earth Innovation

One Earth Innovation is a green product incubator focused on creating a new generation of sustainable consumer goods. It focuses on leveraging the power of business to address the most ecologically challenged areas of the economy. It is currently developing a low-energy kettle and washing machine, a low-water shower, a food preservation container, a home composting unit and a recyclable bottle cap. To encourage individuals to adopt greener lifestyles, One Earth Innovation uses various marketing tools to influence a sustainable change in consumer behaviour.


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