I’m co-founder and co-executive director at Editora MOL, a social impact publishing house from Brazil who created the concept of socieditorial projects: we printed inspiring content – magazines, books, calendars, games and much more – and sold it for below-the-market prices in big retailers, donating part of the revenue to NGOs that fight for major causes.
Since 2008, MOL has sold more than 16 millions units, donating more than R$ 30 million to more than 60 NGOs, and becoming the largest social impact publishing house in the world.
MOL is also a certified B Corporation, classified as Best For The World (2019), a certified Great Place To Work and a member of the Conscious Capitalism movement. For results like these, we became winners, in 2018, of the Social Entrepreneur of the Year, prize awarded by the major brazilian newspaper Folha de São Paulo, along with the Schwab Foundation for Social Entrepreneurship.
At MOL, I am responsible for the production of all projects, from partnership prospection and business model development to content creation and sales marketing, all while managing the day by day demands of a social business. I’m a bestseller author too, with more than 500.000 non-fiction books sold - all of them by Editora MOL and donating to great NGOs. I’m also a TED speaker (TEDxSaoPaulo, TEDxAmazonia, TEDWomen) and an activist for a giving culture.
I’m graduated in Journalism at UFSC (Brazil). I live in São Paulo with my beloved husband and our amazing children, two fierce girls and two beautiful twin babies boys. I’m passionate about motherhood, food, books, trees and listening to people’s life stories.
I’m currently on maternity leave, but will be attending to the Schwab Foundation Summit 2019 and to the Sustainable Development Impact Summit 2019.