Roberta Faria
Co-founder and CEO of MOL Impacto, a social business dedicated to transforming consumption into a tool to promote civil and corporate engagement, raise funds for causes and foster a culture of generosity. Through the development of social content products, sold in large retail chains, MOL connects people, brands and social organizations, transforming each purchase into a donation. At the same time, these products – such as books, games and calendars – democratize access to reading, combat misinformation and excessive screen time, and inspire citizens to take action . For partner companies, it is a new way to include social impact within the business strategy and customer experience, generating real and visible impact in their communities, without investment. Through this model, MOL sells millions of products each year, which have already generated more than R$80 million in donations for hundreds of social organizations throughout Brazil – and it is a social technology that can be applied anywhere.
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- Editora MOL
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- Model
- Non-profit Social Enterprise
- Headquarters
- Brazil
- Areas of Impact
- Latin America
Editora MOL
MOL is a social impact publisher that develops printed materials —magazines, books, calendars, guides— at below-market prices, and directs parts of its revenue to social organizations in Brazil. Its publications always have positive and engaging content, with real-life success stories and a focus on journalism for citizenship, the promotion of human rights and quality of life.
Created in 2007 in São Paulo, the publisher uses the power of retail to distribute its products. It has partnerships with large chains that sell its publications to the final consumer. Through the business volume and capillarity of retailers, it fosters the culture of giving in Brazil.
Through individual micro-donations, the consumer purchases content and contributes to an institution, a cause. Furthermore, Mol clearly presents to the client the destination of the donated amount. Each book or magazine contains information about production costs, taxes and the percentage donated to the selected organizations. There are currently 18 registered titles, with prices ranging from R$ 4.20 to R$ 7.20 (USD 1.09 to USD 1.86), and seven active projects, with partners DrogaRaia, Drogasil, Ri Happy, Pandora, Petz, PB Kids and Óticas Carol. The longest-running and most successful partnership is with DrogaRaia, a drugstore chain, which distributes magazine Sorria. With a bimonthly circulation of 240,000 copies, the publication is Brazil‘s best-seller today. With Sorria alone, since its release in March of 2008, more than R$ 14 million (USD 3.63 million) have been donated to Graacc (Support Group for Adolescents and Children with Cancer), and approximately R$ 5 million (USD 1.29 million) to Ayrton Senna Institute.
On the market for ten years, the publishing house has printed 13 million copies and donated more than R$ 25 million (USD 6.48 million to 39 institutions that work for several causes such as healthcare, female empowerment, education and the environment. Mol was founded by business administrator Rodrigo Pipponzi and journalist Roberta Faria. They now have three other partners: architect Cláudia Inoue, Mol‘s creative director, and journalists Dilson Branco, editorial director, and Artur Louback, operations director. They also count with the support of a team of 18 collaborator
awardees
Our awardees
Armenia Nercessian De Oliveira
Joseph Madiath
