Co-founded and leads Greenhope to help solve the world’s unsustainable consumption and production problems, bringing clear social and environmental impact. Past experience includes owner/managing partner of handwoven furniture and fashion brands, executive of Indonesia’s top conglomerate group, management consultant with the Boston Consulting Group, among others. After spending 10 years in the US and Europe, chose to go back home to pursue idealism of building Indonesia, foregoing permanent residence status abroad. Also actively builds communities of entrepreneurs and business leaders who are committed to doing business with integrity through Kingdom Entrepreneurship Academy. MBA (Hons), Booth School of Business, University of Chicago. Spent some time learning development economics at the London School of Economics. Selected by Real Leaders (real-leaders.com) as a Top 100 Visionary Leaders, as well as by Unreasonable Group as an Unreasonable Goals leader and company.
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- For-profit Social Enterprise
- Social Innovation; Sustainable Development; Circular Economy; Advanced Materials
- Areas of Impact
- ASEAN, North America, Africa, Latin America, Singapore, South Africa, Viet Nam, USA, Thailand, Colombia, Malaysia, Myanmar, Indonesia
Greenhope promotes a zero tolerance mindset for designing plastic to last beyond its useful life cycle. Its goal is to create packaging products from renewable resources with lower carbon footprint and lower energy consumption than the market alternatives. At the same time, these products should build a value-added industry in Indonesia, and the raw materials should be sourced from small and medium farming cooperatives to increase the income of the poor.
In working toward this goal, Greenhope has brought to market two innovations in affordable biodegradable and degradable plastic for social and environmental impact: OXIUM and ECOPLAS, available as an additive and resin are used in finished products which include shopping bags, packaging, lunch boxes, re-useable totes, and coat hangers. OXIUM is an additive that catalyzes degradation in plastic. For example, a standard plastic shopping bag with OXIUM begins to break down in two years eventually becoming bio available at a molecular level. OXIUM is priced to be only 2-5% more expensive than traditional plastic. Positioned for mass market adoption, OXIUM, within 2 years, has captured more than 90% of Indonesia’s modern markets and convenience stores using plastic shopping bags.
The second innovative product is ECOPLAS, a bio-degradable polymer made from tapioca. ECOPLAS can be made into blown film or injection molded products, and is the first “Fair for Life” certified bio plastic in the world. Certified by the IMO for Fair for Life, Greenhope is the only bio plastic producer with the ability to make a Fair Trade claim.
Greenhope’s continues to open and penetrate additional markets, including South China, Philippines, Mexico, Malaysia and South Africa with its bio plastic solutions. Greenhope is also working with governments to shape environmental policies incentivizing the adoption of degradable and biodegradable plastics. In the future, the company hopes to become active in the carbon credit markets.